What is a Roku® account?
You need a Roku account to activate Roku TVs, Roku players, and other Roku streaming devices. But that's not all. With a free Roku account, you can:
- Access entertainment across thousands of apps
- Quickly sign up for subscriptions and make purchases on your TV using the payment method in your Roku account
- Manage your subscriptions through Roku in one place on my.roku.com/subscriptions
- Create parental controls for The Roku Channel and PIN settings for purchases and app downloads
- Take advantage of personalized deals and free trials on device and on web at my.roku.com/offers
- Link, synchronize, and personalize all your Roku devices
- Use the Roku Mobile App
- Set up and manage Roku Smart Home devices and sign up for a Roku Smart Home Subscription
- Use Roku Backdrops to transform your TV into a work of art
- And much more!
Note: Roku accounts are always free. Roku never charges any fees for creating a Roku account, activating a Roku device, or providing customer or service support.
Create a Roku account
To create a free Roku account, go to my.roku.com/signup or follow the on-screen on-screen instructions when setting up a new device.
You may be asked to add a payment method when you set up a Roku account. When you add a payment method, you can quickly and easily use it to start free trials, sign up for subscriptions, and make other purchases. You'll only be charged if you make a purchase or have active subscriptions through Roku.
Sign in to your Roku account
- Go to my.roku.com
- Sign in with the username and password that you chose when you created your Roku account. Here's what to do if you forget your email or password.
- Check your email for the 6-digit code, if you have 2-step verification set up
- Follow the directions in the email to sign in
Manage your Roku account
Your Roku account securely stores your profile information, such as your email and password, payment method, preferences, settings, app installs, and which Roku devices you own.
Sign in to my.roku.com to:What to do if you have multiple Roku accounts?
If you have multiple Roku devices, you may have created multiple Roku accounts. Roku recommends linking all Roku devices to one Roku account so that you can keep track of your purchases, payment method, password, PIN, parental controls, subscriptions, and other important information all in one place.
Last updated at 2/18/2026 3:18:29 AM
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