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Sign up for subscriptions through Roku

You have two main options to subscribe to streaming services through Roku.

Option 1: Subscribe to Premium Subscriptions through Roku

  • Search for the app you want (like Paramount+) on your Roku device through The Roku Channel or on the Paramount+ app
  • If you have a payment method saved to your Roku account, you can subscribe with just a few clicks.
  • Premium Subscriptions are built into the platform and reflect the look and feel of the Roku streaming experience. Enjoy the same movies, shows, sports, and Live TV you love without having to juggle multiple accounts and passwords.
  • You can watch your Premium Subscription on your Roku device, The Roku Channel website, and the Roku mobile app.

Option 2: Subscribe through the streaming service

  • Sign up on the streaming service's own website (like Home | Paramount )
  • Then sign in to that account on your Roku device

Check out special deals, discounts, and free trials at my.roku.com/offers 

Subscriptions through Roku

You can use your Roku account to easily sign up for Premium Subscriptions on The Roku Channel and other select apps through Roku, too. Add the app to your Roku device and sign up or subscribe on The Roku Channel website.

If you have a payment method set up in your Roku account, subscribing on is quick and easy. And when you sign up for a Premium Subscription on The Roku Channel, there’s no need to create another account. You’ll be automatically signed in with your Roku account.

Manage or cancel your subscriptions through Roku anytime on my.roku.com.

Charges for subscriptions through Roku channel with show up on your billing statement as "Roku for ______" or "The Roku Channel."

Howdy subscriptions

Howdy, a streaming service by Roku, is ad-free and only $2.99/month. You can watch Howdy on your Roku device, howdy.tv, the Howdy mobile app from the Google Play and App Store, and the Roku mobile app.

Choose any of these easy ways to get started:

  1. Download the Howdy mobile app
    1. Find it in the Google Play or App Store
    2. Open the app and sign up
  2. Visit Howdy.tv on your computer or phone
    1. Go to the website
    2. Follow the sign-up steps
  3. Use your Roku device
    1. Install the Howdy app from the Roku Channel Store
    2. Sign up right from your TV and manage your subscription on my.roku.com/subscriptions.

If you have a payment method set up in your Roku account, subscribing is quick and easy.

Disney+, Hulu, and Sling TV subscriptions

You can sign up for a Disney+, Hulu, or Sling TV subscription through Roku or directly through the streaming service. If you have a payment method set up in your Roku account, subscribing on your Roku device is quick and easy.

Even if you signed up and are being billed by Roku, you must go through Disney+ (888-905-7888), Hulu (877-824-4858), or Sling TV (888-394-6698) to manage or cancel your subscription.

Subscriptions directly through the streaming service provider

If you subscribe directly through the streaming service provider (such as Apple TV+, YouTube TV, Amazon Prime Video, Spotify, and others), you can sign in to your account and watch on your Roku device. You must contact the streaming service directly to manage or cancel your subscription.

More resources about subscriptions

Last updated at 3/31/2026 3:08:32 PM

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