Just like your smartphone has an “app store” for installing new applications, you can access the Roku Channel Store on your Roku® streaming player or Roku TV™ to add new “channels”. Channels are applications for your television; popular channels include Netflix, Apple TV, Disney+, BBC iPlayer, All4, Redbull TV, and STV.
Additionally, current generation Roku devices include access to The Roku Channel, which is home to Roku Originals plus offers thousands of free movies and TV shows, kids' entertainment and more for free, and all with fewer ads than traditional broadcast TV. All titles in the large library of free content are presented together in a single channel, creating a simple way for you to browse, search, and watch a wide variety of entertainment without switching between multiple streaming channels.
In addition to movies and TV shows, the Channel Store provides access to music channels such as Spotify and BBC Sounds, as well as channels for sports, news, weather, religion, travel, education, shopping, themes, screensavers, photo applications, personal media, games and more.
Adding popular channels during setup
When you activate your Roku streaming device, it must be linked to a Roku account. After you create your account, you have the opportunity to add popular channels directly from the website.
If you install a channel and later decide you do not want it, the channel can easily be removed from your Roku device.
Note: Some channels offer a free trial (e.g., a 7-day free trial). However, when a free trial ends, that channel is converted into a regular subscription and you are billed on a reoccurring basis. To avoid this, cancel your subscription before the trial period expires.
Adding channels to your Roku device
When you want access to your favorite movies, TV shows, and more, learn how easy it is to add channels to your Roku streaming device. If you install a channel and later decide you do not want it, the channel can easily be removed from your Roku device. With new channels added every day, we recommend visiting the Channel Store on a regular basis.
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Last updated at 2/19/2026 7:12:23 PM
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