A “Private Channel” is a channel or application that a Roku channel developer distributes outside the Roku Channel Store. A developer may decide to create a private channel if they want to reach a specific audience (for example, a corporate audience) without making their channel available to all Roku customers.
To add a private channel you must first get a channel code from the channel developer.
Second, you must have a Roku account, and you must be logged in. This ensures that unauthorized users cannot add a private channel to your Roku player without your consent.
Third, you enter the code provided by the channel developer here. After linking, the private channel will appear at the bottom of the channel list on your Roku player’s home screen.