How to activate or link your Roku streaming device

To start streaming, you need to connect your Roku player or TV to the internet and link it to a Roku account. This article explains how to activate your Roku® streaming player or Roku TV™ system, and how to resolve common activation issues.

Note: Activation is always free, and Roku will never charge you a fee to create an account. Learn more about how to avoid fraudulent websites and protect yourself from activation and technical support scams.

No activation fee or support charges

What you need

Roku connected to your TV
Internet connection
Phone or computer
Access to your email

Step 1: Connect your Roku device to the internet

Follow the instructions on your TV:

Select Set up for home use
Select Set up new wireless connection (if using Wi-Fi)
Choose your Wi-Fi network
Enter your Wi-Fi password

Your Roku device might update its software. Let it finish.

Step 2: Link your Roku to your account

Roku activation screen

With your email address

Enter your email address using the Roku remote
On your phone or device, open the email from Roku and click Activate device
Follow the steps to create an account. Click Existing customer? if you already have a Roku account.
You may be asked for a payment method. You’ll only be charged if you choose to buy something later.
When set-up is complete, your Roku device will go to the home screen.

With a QR code

Open your phone camera
Scan the QR code
Tap the link that appears

Activate your Roku message

Troubleshooting

I didn’t get the activation email

Wait a few minutes
Check your spam or junk folder and search your inbox for “Roku”
Make sure you typed your email address correctly
Press the Star button and choose Resend activation link or Edit Roku email to re-enter your email address